私たちに関しては
多くのアグリビジネスや食品加工業者は、小規模農家から原材料を調達しています。これは、コーヒー、ココア、砂糖などの特定の分野で特に当てはまります。
過去 20 年間で、より追跡可能なサプライ チェーンへの移行がありました。企業は、数層のコレクターを通過した作物を購入するのではなく、農家や信頼できるアグリゲーターから直接調達しています。この変化の原動力には、食品の安全性、児童労働、環境の持続可能性に関する懸念、および生産性を向上させたいという願望が含まれます。
今日の市場ではグローバル化が進み、さまざまな種類の代替製品へのアクセスが容易になっているため、需要を生み出すための製品設計の重要性はこれまで以上に重要になっています。さらに、限られた市場の需要に対する企業間の供給、したがって競争が増加し、価格設定やその他のマーケティング要素が差別化要因でなくなるにつれて、製品設計も同様に、需要を生み出す魅力的な機能を提供することによって異なる役割を果たします。このコンテキストでは、需要の創出という点で製品設計がどれほど魅力的かを定義するために、需要の創出が使用されます。つまり、顧客の期待に応えて需要を生み出す製品設計の能力です。
Many agribusinesses and food processors source raw materials from smallholder farmers. This is particularly true in certain sectors, such as coffee, cocoa and sugar.
Over the past 20 years there has been a shift towards more traceable supply chains. Rather than purchasing crops that have passed through several layers of collectors, firms are now sourcing directly from farmers or trusted aggregators. The drivers for this change include concerns about food safety, child labor and environmental sustainability as well as a desire to increase productivity.
With the increasing globalization and easier access to different kinds of alternative products in today's markets, the importance of product design to generating demand is more significant than ever. In addition, as supply, and therefore competition, among companies for the limited market demand increases and as pricing and other marketing elements become less distinguishing factors, product design likewise plays a different role by providing attractive features to generate demand. In this context, demand generation is used to define how attractive a product design is in terms of creating demand. In other words, it is the ability of a product's design to generate demand by satisfying customer expectations.
Local Resources
We aim to connect food producers and consumers in the same geographic region, to develop more self-reliant and resilient food networks; improve local economies; or to affect the health, environment, community, or society of a particular place.
Sustainable
Societal goal with three dimensions: the environmental, economic and social dimension. This concept can be used to guide decisions at the global, national and at the individual consumer level. A related concept is that of sustainable development. Both terms are often used synonymously.
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