关于我们
许多农业综合企业和食品加工商从小农那里采购原材料。在某些行业尤其如此，例如咖啡、可可和糖。
在过去的 20 年里，供应链已经转向可追溯性更强的供应链。公司现在不再购买经过多层收集的农作物，而是直接从农民或可信赖的聚合商那里采购。这一变化的驱动因素包括对食品安全、童工和环境可持续性的担忧以及提高生产力的愿望。
随着当今市场日益全球化和更容易获得不同种类的替代产品，产品设计对产生需求的重要性比以往任何时候都更加重要。此外，随着公司之间对有限市场需求的供应和竞争的增加，以及定价和其他营销元素变得不那么明显的因素，产品设计同样发挥着不同的作用，通过提供有吸引力的特征来产生需求。在这种情况下，需求生成用于定义产品设计在创造需求方面的吸引力。换句话说，它是产品设计通过满足客户期望来产生需求的能力。
Many agribusinesses and food processors source raw materials from smallholder farmers. This is particularly true in certain sectors, such as coffee, cocoa and sugar.
Over the past 20 years there has been a shift towards more traceable supply chains. Rather than purchasing crops that have passed through several layers of collectors, firms are now sourcing directly from farmers or trusted aggregators. The drivers for this change include concerns about food safety, child labor and environmental sustainability as well as a desire to increase productivity.
With the increasing globalization and easier access to different kinds of alternative products in today's markets, the importance of product design to generating demand is more significant than ever. In addition, as supply, and therefore competition, among companies for the limited market demand increases and as pricing and other marketing elements become less distinguishing factors, product design likewise plays a different role by providing attractive features to generate demand. In this context, demand generation is used to define how attractive a product design is in terms of creating demand. In other words, it is the ability of a product's design to generate demand by satisfying customer expectations.
Local Resources
We aim to connect food producers and consumers in the same geographic region, to develop more self-reliant and resilient food networks; improve local economies; or to affect the health, environment, community, or society of a particular place.
Sustainable
Societal goal with three dimensions: the environmental, economic and social dimension. This concept can be used to guide decisions at the global, national and at the individual consumer level. A related concept is that of sustainable development. Both terms are often used synonymously.
